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知識閱讀 - 廣受好評的內容報告:人們在 Facebook 上看到的內容

翻譯自 https://transparency.fb.com/data/widely-viewed-content-report/

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攻城獅
·Sep 2, 2021·
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2021 Q2 報告,此報告結合了 CrowdTangle 提供的參與度資料。

  • 此報告的資料範圍是 2021-04-01 到 201-06-30 在美國使用者的資料。
  • 此報告不包含廣告和動態牆之外的內容(Watch、Marketplace 或 Application 中的其他地方)
  • 此報告可能包含已刪除的內容。

以下圓餅圖可以看出來,在美國有最多自然瀏覽率的貼文只佔了全部貼文的 0.1%。 (個人解讀:想要自然地獲得貼文流量是很困難的)

Posts with the most organic News Feed content viewers in the US during Q2 2021 represented only a small fraction of all News Feed content views in the US.

人們在動態牆上看到的貼文類型

大部分的貼文內容都來自於使用者的好友、社團和粉絲專頁。只有 9.5% 是來自其他沒有相關的貼文。

Organic News Feed content views in the US during Q2 2021, broken down by source of the content.

在更細分貼文內容,沒有連結的內容佔大多數 (個人解讀:帶有連結的文章可能會被降低曝光率,因為不想讓人離開 Facebook) Organic News Feed content views in the US during Q2 2021, broken down by whether the individual post contained a link to an external site or app.

內容廣受好評

過去 Facebook 有分享動態牆中推薦內容,以及演算法如何預測人們想要看到的內容。以及如何透過完整的訊號組合來減少有問題的內容

廣泛查看的域和鏈接

在 2021 的第二季中,Facebook 最受歡迎的連接從來自於 COVID-19 的新聞報導到小型企業網站。大約四分之一的最多瀏覽內容是新聞,其餘是影片網站、電商和其他非新聞網站。但是其中只有不到 13% 的動態貼文是有連結的。

News Feed Content views from content viewers in the US during Q2 2021, broken down by inclusion of links and the most-viewed news domains.

Domains

Top domains by organic News Feed content viewers in the US during Q2 2021. Because this list focuses on non-Facebook links, it excludes Facebook and Instagram domains. It also excludes log-in pages for email services such as Gmail and link aggregators.

Top links by organic News Feed content viewers in the US during Q2 2021. Because this list focuses on non-Facebook links, it excludes links to Facebook and Instagram. It also excludes log-in pages for email services such as Gmail and link aggregators.

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